brandWhat is GEO, and how is it different from SEO?
Search engine optimization (SEO) is the work of ranking in Google’s results and Maps. Generative engine optimization (GEO) is the newer work of being named in the answers AI assistants write, such as ChatGPT, Gemini, Perplexity, Microsoft Copilot and Google’s AI Overviews.
The two overlap heavily. AI assistants lean on the same signals Google does: a clear, consistent business profile, a website that states facts plainly, reviews, and mentions on other trusted sites. GEO adds a focus on writing content that answers questions directly, marking it up with structured data, and making sure your business facts are identical everywhere they appear.
Local SEO for a resort-town market
Vail Valley search is unusual. A large share of searches come from visitors and second-home owners, many of them searching before they arrive or from a phone in the village. Searches are also very town-specific: someone in Edwards may not drive to Vail for a service, and someone in Gypsum searches differently from someone in Beaver Creek.
We build your local presence around that: a fully optimized Google Business Profile, a page for each town you actually serve, consistent name, address and phone details across directories, and a steady plan for earning and responding to reviews.
We built this site the same way
The site you are reading was built for local SEO and AI search from the start: one page per service and per town, plain-language answers at the top of every page, structured data describing the business and its services, and a machine-readable summary for AI crawlers. We apply the same methods to your website, or build you a new one if your current site cannot support them.
Signs it’s time for SEO & AI Search (AEO)
- Competitors show up in Google Maps and you do not.
- Asking ChatGPT for your type of business in your town does not mention you.
- Your Google Business Profile is incomplete or rarely updated.
- Your name, address or phone differ across listings.
- Your website gets little traffic beyond people searching your name.
- You have fewer Google reviews than your competitors.
If two or more of these sound familiar, book a free marketing review or call (970) 446-9440.
How our SEO & AI Search (AEO) process works
Audit
We review your rankings, Google Business Profile, listings, website and AI visibility.
Fix foundations
Profile, listings, schema and technical issues are corrected first.
Build content
Service and town pages and answer-first content target what customers ask.
Grow & report
Reviews, posts and content continue monthly, with transparent reporting.
What’s included
- Lead Alchemist lead automation and AI software (included with every marketing package)
- Google Business Profile optimization and posting
- Local keyword and competitor research by town
- On-page SEO for service and town pages
- Schema markup (structured data) for your business and services
- AI search readiness: answer-first content, llms.txt and entity consistency
- Directory and citation cleanup for consistent name, address and phone
- Review generation and response plan
- Technical SEO: speed, indexing, sitemaps and Search Console
- Monthly ranking, traffic and lead reporting
Who it’s for
- Local service businesses that depend on being found
- Businesses serving several towns in Eagle County
- Companies being outranked by regional or national firms
- Businesses that want to show up in AI assistant answers
What affects the price
Includes Lead Alchemist, our lead automation and AI software.
Every quote is flat and in writing. These are the factors that move the number:
| Factor | Why it matters |
|---|---|
| Competition | Crowded categories need more content and ongoing work. |
| Number of towns and services | Each town and service you want to rank for adds pages and optimization. |
| Website condition | Sites with technical problems may need fixes or a rebuild first. |
| Content volume | More monthly articles and pages mean faster growth and higher cost. |
Local search across Eagle County
Rankings in the valley are won town by town. A business that ranks well in Edwards may be invisible in Vail or Gypsum. We map which towns matter to your business and build a presence in each, while making sure visitors searching from outside the valley still find you.
“I've been working with Todd from DubLow for a few months now and I couldn't be happier. I'm referring him to my dad to work on his business. Todd has the knowledge and tools to help your business succeed!!!”
Frequently asked questions
How long does local SEO take to work?
Improvements to a Google Business Profile and on-page fixes can show results within weeks. Competitive rankings usually build over three to six months or longer, depending on the market, your reviews and how much content you have.
How do I get my business recommended by ChatGPT and other AI tools?
AI assistants recommend businesses they can clearly identify and trust. That means consistent business details everywhere, a website that answers common questions directly, structured data, strong reviews and mentions on other reputable sites. GEO work focuses on each of those signals.
What is the most important local SEO factor?
For most local businesses, a complete and active Google Business Profile with steady, genuine reviews has the biggest impact on Maps rankings, followed by a website with a clear page for each service and town you serve.
How much does SEO and AEO cost?
Vail Valley IT AEO plans start at $999 a month, covering local SEO, Google Business Profile and AI search optimization. Every plan includes Lead Alchemist, our lead automation and AI software. Larger markets, more towns and more content move the price up.
Do you guarantee first-page rankings?
No honest provider can guarantee rankings, because Google and AI tools control their own results. We commit to the work, report on it transparently every month and focus on the rankings and leads that matter to your business.
What is llms.txt?
llms.txt is a plain-text file on your website that summarizes your business and key pages for AI crawlers, similar to how a sitemap helps search engines. It is one of several signals that help AI tools understand and cite your site.