brandWhat social media management includes
Most owners know they should post more. The problem is time: coming up with ideas, taking photos, writing captions and posting at the right time. Social media management takes the content work off your plate.
We start with your goals, whether that is bookings, walk-ins, calls, hiring or brand awareness, and build a monthly calendar that supports them. You approve the plan, and we create and schedule the posts. Your team stays the voice in comments and direct messages, and Lead Alchemist, our lead automation and AI software, helps make sure new leads are captured and followed up.
Planned around the Vail Valley calendar
Business in the valley moves with the seasons. Opening day, the holidays, spring break, mud season, summer events and fall all bring different customers and different messages. Your content calendar follows that rhythm, so you are promoting the right thing at the right time instead of reacting at the last minute.
We also plan for the slow weeks. Mud season is a good time to build your local following, recognize staff and tell the story of your business, so the audience is there when visitors return.
Content that looks like your business
Generic stock photos and recycled quotes do not build trust. We use your real people, place and work wherever possible, combining photos you send, images we take on visits and short-form video filmed on location.
When a post performs well, it can be boosted or turned into a Meta ad aimed at people in the valley or planning a trip here.
Signs it’s time for Social Media Management
- Your last post was weeks or months ago.
- Leads from social media and your website are not followed up quickly.
- You post only when someone remembers, with no plan behind it.
- Your profiles have old hours, logos or links.
- You cannot tell whether social media is bringing in any business.
If two or more of these sound familiar, book a free marketing review or call (970) 446-9440.
How our Social Media Management process works
Audit & goals
We review your accounts and competitors and agree on what social should achieve.
Calendar
A monthly plan built around your seasons, offers and events goes to you for approval.
Create & post
Posts are designed, written and scheduled across your platforms.
Report & refine
Monthly reporting shows what is working, and the next calendar builds on it.
What’s included
- Lead Alchemist lead automation and AI software (included with every marketing package)
- Monthly content calendar built around your seasons
- Post design, captions and hashtags
- Scheduling on Instagram, Facebook, TikTok and LinkedIn
- Google Business Profile posts
- Account setup, cleanup and branding
- Monthly performance report
Who it’s for
- Restaurants, retail, lodging and experience businesses
- Service businesses that rely on reputation and referrals
- Owners who want a consistent presence without doing it themselves
- Businesses preparing for a busy season or opening
What affects the price
Every quote is flat and in writing. These are the factors that move the number:
| Factor | Why it matters |
|---|---|
| Number of platforms | Each additional platform adds content formatting and monitoring. |
| Posting frequency | More posts per week means more content to create. |
| Content creation | Original photography and video cost more than supplied images. |
| Paid boosts | Boosted posts and ad spend are billed separately from management. |
Social media for valley businesses
We manage social media for businesses throughout Eagle County, from Avon and Edwards to Minturn and Eagle. Being local means we know the events, seasons and community moments worth posting about, and we can drop by to capture fresh photos and video.
“Todd at DubLow Digital is incredibly knowledgeable and helpful. He takes care of all the tech needs for our business - from hardware and software to cybersecurity and now handles our social media marketing. We are so grateful to Todd an his team!”
Frequently asked questions
How often should a small business post on social media?
Consistency matters more than volume. For most local businesses, a few quality posts a week on one or two main platforms, plus timely replies to comments and messages, outperforms daily posting that cannot be sustained.
Which social media platforms should a local business be on?
Facebook and Instagram reach the broadest local and visitor audience for most Vail Valley businesses. LinkedIn suits professional services and B2B. TikTok fits businesses with visual products or a younger audience. Google Business Profile posts are worth doing for every local business.
Do I approve posts before they go live?
Yes. You approve the monthly calendar and can review posts before they are scheduled.
Do you answer comments and direct messages?
No. Social media management covers planning, content creation, scheduling and reporting. Your team answers comments and messages, so customers hear from the people they will actually work with. Lead Alchemist, included with every marketing package, helps capture and follow up with new leads.
Will social media management bring in customers?
Organic social media builds awareness and trust over time, and it supports reviews, referrals and ads. For faster, measurable lead flow, we usually pair it with Meta or Google ads.
Can you manage our Google Business Profile too?
Yes. Google Business Profile posts and photo updates can be included, and they directly support your local search visibility.